If we were to put on our Public Relations hat, wed tell you that Javelin is about publishing custom editorial for magazines, websites, email, eNewsletters, advertorials and Direct Response. Wed stress that while our editorial entertains and informs as effectively as it sells and builds brands, it lifts the only metric that matters: ROI. Wed point out that we pride ourselves on always delivering an integrated solution. A solution anchored in proven consumer insights so that it engages consumers on a level traditional advertising alone cant attain, yet still works as an integral part of existing marketing programs. A solution that often serves as the foundation of a CRM-driven permission-marketing program. more... See more text