Ashley Norton wanted to quit smoking. So one day, she walked into an e-cigarette store and decided to give it a try. She found she loved it and, along the way, discovered a new career. “It’s really a brand new market and full of possibilities,” she says. “So I decided to open a shop.”
Ashley originally tested the idea out as a pop-up shop before finding a location for Take a Hit Vapour & E-Cigarettes, so she already had a good idea of what people wanted in an e-cigarette store before she opened her doors. “We focus on premium juices and hardware,” Ashley says. “We want to be the high-end version of an e-cigarette store, the place where you come for premium products. And we’re constantly updating our stock so we have the latest technology.”